Review about shopping mall

Visiting a shopping mall is an everyday activity for most. Shopping malls have become a central hub for a diverse set of activities ranging from being an access point to satisfy basic needs for food and clothing to being a social mecca where customers can engage in common interests. Over the last decade, the influx of competitors in the mall arena has forced managers to develop strategies that elevate themselves above the competition. As a result, different malls have deliberately introduced unique attributes to serve as a magnet to attract shoppers. A thorough understanding of the reasons people visits malls, and in whatand the activities they engage in when at the mall, will start to give insight to for the formulationshow more content
In Pretoria and Johannesburg, there are currently in excess of 60 different shopping malls. As stated, Farrag et al., (2010:96) is of the opinion that all shopping malls have certain homogeneity. However, each country has its own challenges in its shopping mall retail sector, such as socio-economic structure, the population compilation, and distinctive shopping cultures. Reflecting on the last two decades, the shopping mall in South Africa has been influenced by major social, economic, and political changes. In the 1980s, the city centre was the business and shopping hub of most towns and cities. Subsequently, factors such as crime and dereliction of the inner cities caused a shift and South Africas retail space experienced decentralisation; shopping moved from the city centre to suburban areas and to shopping malls in these suburban areas (Ligthelm,show more content
This is illustrated by in Table 2 below. These findings correlates with a study done in the United States by Melody, LeHewAnn, and & Fairhurst,, they add thewhere history of renovations, expansions, and relocations are added to their initial list of attributes (2000:268). Burns & Warren emphasises that the differentiating distinguishing factor is howremains the uniqueness of the mall attributes are (1995:6). Most Majority malls offer more or lesscomparatively the samesimilar features, with the only differentiating factor is being location. The main differentiating attribute would be uniqueness (Burns & Warren 1995:6). El-Adly identifies classifies six mall attractiveness factors from the shoppers perspective, namely comfort, entertainment, diversity, mall essence, convenience, and luxury