Spotify playlist pitch notification
Spotify Editorial Playlists | What They Are & How I Got On 7 Of ThemByMatthew Vultaggio Show
January 1, 2021 Music Marketing, Spotify The holy grail of growing on Spotify is getting on editorial playlists. Ill explain what they are, how to get on them, and how I got on 7 different Spotify editorial playlists. Spotify editorial playlists are playlists on Spotify that are curated by Spotifys music experts and genre specialists. Each playlist usually revolves around a theme such as a genre, sub-genre, mood, or even particular activities like working or running. Artists with their music on Spotify and access to the Spotify For Artists dashboard can pitch unreleased music to the Spotify editors for editorial playlist consideration as long as you make your pitch at least 1 week before your song releases. But do the Spotify editors even review those pitches and can any artist actually get on Spotify editorial playlists? And more importantly What even happens if you get on one of these mythical and lucrative beasts? Read on to unravel the mysteries of the Spotify editorial playlist, my friend. How I Got On 7 Different Spotify Editorial PlaylistsIn November 2020, I released a song called Lofi Nights that has been placed on 7 different Spotify editorial playlists (with one of the playlists having 1.5M followers) So how the !@#$ did I do this? Yes, I did pitch the song to the editors in the Spotify For Artist dashboard, but that was not the only thing that made this magic happen. The trick to getting on Spotify editorial playlists is releasing music consistently and building up momentum by growing your streams release after release. You need to give the Spotify editors a reason to notice you. And that way you do that is by starting with getting your music on algorithmic playlists like Release Radar and by being consistent by uploading a new song every 4 to 6 weeks. This is why I would highly recommend using DistroKid (or really any music distributor that lets you release unlimited songs for a small fee). If you dont yet have a digital distributor in place, learn about the DistroKid discount so that you can get set up for as little as possible. Then, check out the article I wrote on DistroKid pricing if you need help picking one of their plans. Now that you have a way to release lots of music, lets dive into an explanation of how the Spotify algorithm actually works so that you can start making it work for you. How The Spotify Algorithm Actually WorksThe Spotify algorithms purpose is very similar to the purpose of the Google and YouTube algorithms. Looking at those algorithms will show you that the main thing they are trying to do is give you the most valuable content so that you stay on the platform and spend as much time on that platform as possible. Truly understanding the purpose of the algorithm will put you in the best possible position to game the Spotify algorithm. The Spotify algorithm in particular is always trying to recommend songs that people want to listen to so that people spend more time inside the Spotify app. So why is this? The more time a user spends inside the Spotify app, the more opportunities Spotify has to:
If the Spotify algorithm notices that ANY song is:
Then it is in Spotifys best interests to push that song out to similar people. On top of this, if the algorithm sees that people are also following your profile after listening, it is another indicator that they should push this song out and watch out for your next releases as well. If you can get the Spotify algorithm to work for you in this way, the increase in positive numbers overall will also inevitably catch the attention of Spotify editors, which may lead to lucrative Editorial playlists in the future, which then leads to a big increase in your Spotify royalties. How To Get On Spotifys Algorithmic PlaylistsTo get on algorithmic Spotify playlists, there are only 2 things you need to do:
The first part is dead simple, so I am going to focus on telling you about how you can drive meaningful traffic (aka streams) to your new release and what meaningful traffic means. For every new release, the Spotify algorithm is looking for a few key metrics in addition to the number of streams your song is getting, including: Save Rate How many of your listeners are actually saving your song. Listen Rate How many times (on average) your listeners are listening to your song. Playlist Adds How many people are adding your songs to their own playlists. New Followers How many people follow your Spotify artist profile during your songs release. Each of these things tells the Spotify algorithm that your song is good and should be pushed out to more people. What are good metrics?When you are first starting out, a Save Rate of 40% or higher is likely to trigger the algorithm when combined with a Listen Rate of 1.8 or higher and a decent amount of total streams for your song (400+). If you are seeing these numbers, watch carefully on the upcoming Friday as you have a high potential of triggering the Spotify algorithm and getting pushed into the Release Radar playlists of users that DONT follow your profile! How do you get people to stream your song and hit these key metrics?You need to drive people to your Spotify profile so that they can see and stream your latest release and easily follow your profile. Here are a few ways you can do this:
In my experience, the only tactic that I am able to control and see positive key metrics is by running Facebook and Instagram ads. However, you can use any tactic youd like as long as you can make sure that your song is hitting the key metrics. so how do you make sure you are hitting these key metrics? The best way to measure how your song is performing and if it is hitting the key metrics is by using a Spotify Tracker for artists. Why Consistency Is The Key To Successful Spotify Editorial Playlist SubmissionsTo truly understand how I got on 7 different Spotify editorial playlists, it is important to note my track record and what lead up to this momentous occasion:
Then I released Lofi Nights and everything blew up. As you can see, not only did I release music every single month, but I also continued to try to trip the Spotify algorithm. On top of this, I failed several times with a bunch of flops. Heck.. The song I released right before my big break was relatively the biggest flop of my Spotify career. Its my educated opinion that this consistency, combined with strategies like trying to give the Spotify algorithm what it wants and doing a collaboration with an artist at a higher place than me ultimately gave the Spotify editors no other choice than to take a look at what I am doing more seriously. What To Do Once You Get Added To A Spotify Editorial PlaylistAfter I got on my first real Spotify editorial playlist, I knew I had to double down to make sure that I made the best of this great success. If you get one of your songs on a Spotify editorial playlist, it is important to start pushing your song harder by spreading the word, pitching to non-Spotify playlists, and scaling up any marketing efforts (like Facebook ads) that you are running. In Forbes interview with Spotify Head of Music, Jeremy Erlich, he mentions a few key gems on what they look for in songs that get the editorial treatment. Some of these things you can control and some are left up to how great your song is and how people interact with it. What you can controlIn the interview, Jeremy mentions this:
When I read this, my interpretation was that they basically want to see if you are just gonna chill and let the editorial playlist do all the work, or if you are going to also put in the work and continue to drive people to your song. They want to see that you are also continuing to get streams to that song from the listeners saved libraries, listeners playlists, influencers playlists, straight from your profile, etc. So this is what I did:
The result? The Spotify editors originally only added my song to 2 or 3 editorial playlists at first. They went on to add it to a total of 7 editorial playlists after I leaned-forward as Jeremy mentioned. I also released a brand new song about 2 weeks after and followed my same strategy of pitching to the editors in advance and running Facebook/Instagram ads. Spotify added this new song to 7 editorial playlists as well. Some were the same and some were different: What is out of your controlIt is also worth mentioning that there are a few things are pretty much out of your control at this point. Spotify also looks at the time people spend on the song and the skip ratio, bearing in mind things like the first song on the playlist gets the highest amount of skips and no one usually looks at the screen by the last one. So at this point, your song cant be made any better and you dont get to decide who follows these playlists and which playlists you get added to. In some respects, your song is out into the world now and it will do what it is gonna do. All you can do is continue to push the song and move right along to your next release. How To Get StartedFor more on this topic, Ive put together a free course called the 6 Secrets To Spotify Success. In that free course, you will learn:
However, if you do not yet have a way to get your music on Spotify yet, Id recommend checking out a music distributor like DistroKid (it is what I use and Im a pretty big fan hehe). If you would like to learn more about what DistroKid has to offer, you can check out my big fat DistroKid review. With that said, if youd like to shop around first (good idea btw), here are some alternatives to DK that you can check out:
Some of my favorite music marketing toolsThank you for reading this article, my friend, and I hope you found it helpful as you build your own successful career in music. Here is a list of my favorite and most recommended tools and resources that Ive personally used to get my music streamed over 4,000,000 times on Spotify as an artist. Any of the paid services or tools listed here are most likely affiliate links, so if you do decide to use any of them, Ill earn a small commission. But in all honesty, these are the exact tools that I personally use, love, and recommend to anyone including my own friends and family. Music DistributionTo get your music on Spotify on all the other streaming services, I use DistroKid because you get unlimited song uploads for a low annual price. If you want to learn more about DistroKid and music distribution, check out the in-depth DistroKid review that Ive put together. Or, if you want to get started with DistroKid right now, you can save on your first year with the DistroKid discount. Facebook Ads For Spotify SuccessAlthough Facebook Ads can be a real pain to get working properly, there is no denying that they are incredible for growing Spotify streams and getting your music in front of real fans. This is why Ive put together a completely free course that you can check out called Facebook Ads For Musicians Spotify Streams. Music Publishing Royalties CollectionFor collecting all of the publishing, mechanical, and live performance royalties owed to me whenever my music gets streamed or played, my go-to is Songtrust. Songtrust is a publishing administration company which means that in addition to collecting all of those royalties for me, they do it on a global level. To learn if Songtrust is right for you, Id recommend checking out this article on Songtrust vs BMI. And if you want to get started with Songtrust right now, Id recommend learning about the Songtrust discount code so that you can get the best price. Website & Smart LinksIm personally not a big fan of the link-in-bio and smart links for music pages like ToneDen and Hyppeddit. Instead, I prefer having a full-blown WordPress website that allows me to have a full website in addition to unlimited music links. For getting started with this, I really like Bluehost because it is the cheapest and a theme called Thrive Themes because it is the most flexible and easiest to use. Ive actually created a free Smart Links Course that you can take to learn how to get set up and start getting more streams with custom smart links (Ive even included the templates I am using!). Want more tools and resources for your music career?If youd like to see even more of my favorite marketing tools and resources for musicians and music artists, Ive created an even larger list on this page: Best Marketing Tools & Resources For Musicians (& Music Artists). P.S. There are even some free tools and resources included on that page as well! Share0 Tweet0 Share0 {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"} |