What are some good topics to write about Quora?
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Categories: Lead Generation A Guide To Quora Marketing: How To Become A Top Writer And Boost Your BusinessGrowing brand awareness is a time-consuming task that requires effort and drive. And you as a marketer need to know the most effective, fast, and cost-efficient ways to do it. Which is why you may have heard about Quora marketing. Show
Quora is used by millions of potential buyers and thousands of companies, and its the perfect place to promote your product. Find out how to use Quora to market your business and become a top writer to boost traffic to your website. To collect the best tips Ive asked our Outbound Marketing Manager Valerie to help me and she has eagerly supplied me with advice armory that helped her get her answers seen by over half a million people. Outline:
What is QuoraQuora is a question-answer platform where you can ask anything and receive answers by volunteer posters. The questions vary from professional ones that demand a lot of experience and knowledge, to personal, funny, and even confusing questions anyone might have. If youre in marketing, you might want to try using Quora as a valuable traffic source. By answering questions in your niche and inserting links to your blog or landing page (all links are no-follow, by the way, in case youre considering it for SEO), you can grow your traffic and improve your brand awareness. If you answer questions regularly and your answers are of great quality (well go into how to write good answers on Quora further on), you can become a top writer. As a top writer, your answers can be added to the Quora Digest mailing list and people who are subscribed to the topic youre active in will receive an email with your answer. Note: If 100k people are subscribed to a topic, theres no guarantee that all of them will receive your answer. Sometimes only 1% of subscribers will. How Quora can help your businessBesides driving traffic, theres many other reasons you may want to give Quora a try: Stay up to date on new trends in your niche. Discover relevant issues, ask your own questions, and learn from your target audience and competitors. Educate people about your product. If someone is asking directly about your tool or service, dont lose the opportunity. Provide full support to potential clients and share relevant links when necessary. Grow brand awareness. Quora is used by millions of people, and consistently sharing your solution in relevant topics will help you stay top of mind with potential leads. Engage people to visit your website. Use storytelling intertwined into your expertise to create excitement and desire to find out more about your company and solution. Turn into an influencer and make an impact on public opinion. When you consistently provide great answers that receive upvotes, your reputation in the niche will grow and you will be able to influence opinions in your niche. Generate a keywords database and find content ideas. With Quora, you can analyze what people are searching for in the topics relevant to your niche and use these ideas for content. Use the popular how-to questions to create a keywords database for SEO. Help young professionals. There are thousands of people on Quora who are just starting in your profession. Help young professionals by sharing your experience and tips on how to improve in your field.
How to create the best Quora profileBuilding your Quora marketing strategy starts with your profile. Add as much information as you can, make sure your photo is actually you, describe who you are and why potential readers should trust your answers. Avoid looking too promotional and salesy readers trust real people over brand accounts. Heres how to create a Quora profile: Quora profile credibility cheat-sheetHeres a shortlist of tips on how to become more credible on Quora weve created from our own experience: Tip 1. Reputation is in the details. Dont try to cheat or fool other Quora users:
With all this information about you, people will see you as a pro and not a passer-by. Tip 2. In the settings, you can choose the frequency and types of emails you want to receive from Quora. Choose Daily to receive emails with the questions you can answer every day. Tip 3. Select topics you specialize in. The more topics you choose, the more questions you will have an opportunity to answer. For example, if you work in the email marketing niche, choose the following topics: email marketing, email deliverability, email automation, email addresses, lead generation, B2B lead generation, etc. Tip 4. Add specified topics you are knowledgeable about and provide a short bio for them. Tip 5. Regularly conduct research on the relevant topics and follow them. When you click the Follow topic button, other related topics will appear. Choose the ones most relevant for you. These tips will give you an opportunity to answer more questions and if you do it right, you will soon become the top writer. As an actual example, take a look at our Outbound Marketing Manager Valeries profile. How to choose the right Quora questionsNot all Quora questions can give you the results youre looking for. Constant research on topics and questions is vital to the success of your Quora marketing efforts. Theres a couple of things you should know about how to search for the right questions. Of course, first you have to define relevant keywords (you most likely already have them picked for your SEO) and search them in the Search bar. Now you can start choosing the best questions. Pay attention to the number of question followers. Dont just answer popular questions. Manage your questions. Dont ignore Related Questions
How to write good answers on QuoraGenerally, to become the top writer on Quora, you need to:
Of course, the speed at which you search for questions and the speed you write with is totally on you. But I am here to help you with the last point how to write good answers on Quora with these 21 tips. Tip 1. Analyze your niche: see what people are interested in, how other Quora users answer, which answers get the most upvotes, and which get the least attention, and build your own answering strategy. Tip 2. Present yourself as an authority. Be confident, especially when the question is about your service or product. Use words that prove you know what you are writing about, for example: definitely, certainly, no doubt, I am sure, absolutely, etc. Tip 3. Be patient and avoid being too promotional. Strike a happy balance and stick to it. Tip 4. When you do promote (when the question asks for it) dont forget to share the benefits of using your solution. Its never about what you can do, its always about what the user gets out of it. Tip 5. If you are afraid that you will be banned for speaking about your product (which is not uncommon), add a toggle disclaimer. So your answer will be considered as I know this because I work here. Tip 6. Provide proof and sources whenever you share any stats or data. Exact data and numbers are popular in Quora answers, to the point where even if your answer isnt read in full, its often upvoted just for the research. Tip 7. Add screenshots, graphs, infographics, gifs, and other relevant visual content as proof of the idea youre pushing. Visual content gets more attention and is processed faster than reading. Tip 8. Use videos. They get even more attention than pictures and are a neat way to complement your answer.
Tip 9. Memes and funny gifs wont help you on Quora. Who wants to see memes when searching for help regarding Angel Investors or email marketing frequency? Tip 10. Dont tread water get to the point. Reread your answer and make sure the readers wont be asking And..? at the end. Tip 11. Give full and rich answers. Write it in the form of a mini-article of at least 1,500 symbols. Check that youve covered all the important points and the text is easy-to-read. Tip 12. Text formatting matters. Use numbered and bulleted points, write in bold and italics to emphasize important parts. Mix short and long sentences to improve readability. Tip 13. When using Quora for marketing, remember that links to landing pages are forbidden. You can, however, insert links to relevant resources like your blog and e-books. Tip 14. Attach links wisely. Do not just insert a URL in the middle of a sentence. Choose relevant anchor words to not lose the texts readability. Tip 15. Though the number of links in answers is not officially limited, we dont recommend going overboard. Of course, if youre trying to answer a question Which email marketing blogs do you find useful?, youll have to include a bunch of links and thats ok. But if the question is more general or educational and you can avoid links do it, or just use one or two. Tip 16. When you answer questions, add topics. They are set as #hashtags so other Quora users can find your answers. This can help your answer get ranked in other topics and more people will have an opportunity to see it. Tip 17. Dont waste time SEO optimizing the answer. The only way your answer might appear on the first page of Google search results is if the question itself is optimized. No matter how many keywords you insert in the answer, it wont be on the first page if the question itself doesnt rank high. Tip 18. You are replying to a real person, not a bot. Use personal pronouns, attract attention to your ideas, and try to establish a connection. Tip 19. Never blame other writers on Quora and do not argue with them. If you do not agree with their opinion, express it in a polite manner, like this: I do understand your point of view, though I stick to another one. Let me explain. Tip 20. You are a professional so do not write in a sarcastic or comic manner. Thats unprofessional and might come across as rude and get you blocked. Tip 21. Every snowflake is unique. You want your answers to be like snowflakes one in a million. So always check if anyones already written what you were planning to write. If the question has a great following and you really know how to help users but most of your answer has already been written, you can try a different technique. Mention that you agree with someones answer, compliment their reply, and then write your answer. Take a look at how Valerie replies in such situations: Extra tips on building a Quora marketing strategyThese tips dont really fit in our previous lists, but I can describe them as unwritten rules that will help you build an effective Quora marketing strategy: 1. Be social. Share your answers on your other socials like Facebook: if you have a rich network there, it might help your answers get more attention. 2. Choose a niche youre most knowledgeable in, find a relevant community, stay active in it, position yourself, and keep providing value. 3. Help others. Get in touch with other authors on Quora: follow them, upvote, leave comments, and hope they will pay back with your own coin. Moreover, this way you can grow your lead base why not find people asking about your company and reach out to them directly? 4. Follow Spaces on Quora. Spaces are like Reddit Threads or Telegram Channels: there, people share their content and you can both learn something new and share your own relevant insights. 5. Add your Quora account to your Contact Information landing page and mention that questions on Quora are answered within 24 hours (just an example, you can set your own time limits). Make sure you are committed enough to actually deliver on your promises. This will open a new communication channel with potential leads. 6. Ask your own questions from time to time and give them a personal twist. As an example, take a look at these two questions and say which one would you rather follow and answer: Which tool do you personally use for sending email drip campaigns? The first question is more likely to gain traction on Quora because it gives authors a possibility to provide their honest answers without too much research and gives them an opportunity to promote their tool. 7. Be consistent. Theres no clear framework of how many questions or answers you should write daily, as long as you do it regularly. We recommend writing daily, but you can just switch on Quora notifications and check your account a couple of times a week.
8. Dont try to cheat the system. Do not:
9. If you get a moderators suggestions for improvements, do them as quickly as possible. Otherwise, you may either get blocked or your answer will be hidden. 10. Check your Quora performance regularly. Go to the Statistics tab to get insights on your answers views, upvotes, and shares, overall and individual posts. You can see stats for the last day, week, month, year or the whole time youve been on Quora. With this information, you will be able to find poor-performing answers and improve them. 11. Use Google Analytics together with Quora. Go to your Google Analytics, choose Quora, and learn just how much traffic youre generating from Quora. 12. Try Quora Ads and Quora Pixel if you have the budget for it. This way you can promote your solution and get information on clicks and conversions. Start using Quora for marketingQuora is a goldmine of knowledge and leads. If you use our tips and put consistent effort in developing your Quora marketing strategy, you can raise brand awareness, nurture potential leads, and bring convertible traffic to your website. So why not give it a try today? Helen Holovach Helen Holovach brings you the best articles, guides, and research on marketing, incorporating the latest statistics and trends in the marketing world to make sure every campaign you run is a success. Helen is a dedicated writer, but in her free time she prefers to sit by a campfire and sing songs with a guitar. Next Core Marketing Communication Channels And Trends You Should Be Using in 2020 » Previous « Conversion Rate Optimization: Strategies, Tools, And Best Practices View Comments
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