From where does regal marine derive its ideas for new product to be developed?

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Free for distribution and use: Is There an Engineer Inside You? A Comprehensive Guide to Career Decisions in Engineering Celeste Baine The University of Texas at San Antonio Edition

Product Design at Regal Marine Case Study Brenda Alves

1. How does the concept of product life cycle apply to Regal Marine products?

In order to have a competitive advantage Regal Marine must stay ahead and provide top quality products so that it stands out from other companies. When it comes to boats similar to cars customers want the most updated, most efficient and stylish product. Since many of the boats are at varying stages if their life cycles they rely on feedback from customers, dealers and consultants. This allows them to expedite the design process as they don’t have to do extensive research to develop a design. Since customer preferences are actively changing design changes, materials and technologies also changing along with it and Regal Marine must act fast and efficient to stay ahead of the competition.

2. What strategy does Regal use to stay competitive?

Regal Marine must remain creative and fresh with its product line and to stay competitive the company looks for feedback from customers and industry experts to deliver the most innovative products. This allows the company to stay ahead of its competitors by knowing exactly what their consumer base wants. They also use CAD technology which saves time and money and allows the design team to create products at a faster rate which is necessary in an industry where consumers want the most updated and state of the art products. Being able produce the boats at a quicker pace which gives them a competitive edge.

3. What kind of engineering savings is Regal achieving by using CAD technology rather than traditional drafting techniques?

There is essentially the savings of time which leads to cost reduction. The manual engineering labor is reduced since the software capabilities provides the tools necessary for great designs and error proofing from start to production.

4. What are the likely benefits of the CAD design technology?

CAD software provides companies like Regal Marine great benefits such as time savings. Production can be completed at faster rates. It provides the engineers the designing tools needed that would otherwise take longer to calculate and process manually. It helps develop new products providing more variety of designs. Manufacturing process is also reduced since its predecessor critical design and engineering functions are streamlined helping the manufacturing process run smoother.

Text book References

Heizer, Render, Muson Operations Management. Retrieved September 9, 2016

What strategy does Regal Marine use in its product development?

In which phase of product development would Regal Marine build a prototype of a new boat?

How many distributors does Regal Marine have?

What are the likely benefits of the CAD design technology Regal Marine?