2022
AI, INNOVATION & ETHICS IN MARKETING – every Friday 3.30pm GMT I run a 30-minute chat [also includes a SOSTAC ® Q&A] in the SOSTAC® Plans Club in the clubhouse app. Listen to previous chats; read 60 second summaries and get the link for the next chat.
Other Dates For Your Diary
20-22 Jan How Great Sportsmanship Programme Helps Youths, UNESCO, Irish Pavillion, World Expo, Dubai
01 Feb SOSTAC® Marketing Planning in A Digital World [Situation Analysis – the foundation of a great plan] TUD MSc International Business, Dublin
11 Feb AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat with PR Smith and friends re cutting edge marketing [Open to Public]
18 Feb AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat with PR Smith and friends re cutting edge marketing [Open to Public]
25 Feb AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat with PR Smith and friends re cutting edge marketing [Open to Public]
04 Mar AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat with PR Smith and friends re cutting edge marketing [Open to Public]
10 Mar Great Sportsmanship Story-Telling Margaret Aylward Community College DEIS [Delivering Equality of opportunity In Schools] Dublin
11 Mar AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat with PR Smith and friends re cutting edge marketing [Open to Public]
24 Mar SOSTAC® Planning & Digital Marketing in the Pharmaceutical and Healthcare with White Marble, London
25 Mar AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat with PR Smith and friends re cutting edge marketing [Open to Public]
01 Apr AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat with PR Smith and friends re cutting edge marketing [Open to Public]
06-07 Apr Strategy and Tactics in a Digital World [Part 1 & Part 2] Institute of Marketing, Bucharest, Romania [Open to Public]
08 Apr AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat with PR Smith and friends re cutting edge marketing [Open to Public]
13-14 Apr Marketing Strategy and Tactics in a Digital World [Part 3 & Part 4] Institute of Marketing, Bucharest, Romania [Open to Public]
15 Apr AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat with PR Smith and friends re cutting edge marketing [Open to Public]
22 Apr AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat with PR Smith and friends re cutting edge marketing [Open to Public]
28 Apr Pharmaceutical and Healthcare Digital Marketing and Digital Marketing Plans using SOSTAC ® White Marble, London
29 Apr AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat with PR Smith and friends re cutting edge marketing [Open to Public]
03 May Boosting Business Results with Better Business Plans – The SOSTAC® Planning Methodology, Inishowen Skillnet Donegal, Ireland [Open to Public]
04-05 May Boosting Results with Integrated Digital Marketing Plans, Start-Ups and Disruptors, Donegal, Ireland [Open to Public]
06 May AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat with PR Smith and friends re cutting edge marketing [Open to Public]
13 May AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat with PR Smith and friends re cutting edge marketing [Open to Public]
20 May AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat with PR Smith and friends re cutting edge marketing [Open to Public]
18-19 May Strategy & Tactics in a Digital World – SOSTAC® Masterclass, Harare, Zimbabwe, Springbok Consulting [Open to Public]
23-24 May SOSTAC® Digital Marketing Masterclass [2-Day webinar] Code Global, Kuwait [Open to Public]
25 May Pharmaceutical and Healthcare Digital Marketing and Digital Marketing Plans using SOSTAC®, White Marble, London
25-26 May SOSTAC® Digital Marketing Masterclass, Springbok Consulting, Harare, Zimbabwe [Open to Public]
27 May AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat with PR Smith and friends re cutting edge marketing [Open to Public]
01 June SOSTAC® Marketing Planning, Target Training Podcast, London
03 June AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat with PR Smith and friends re cutting edge marketing [Open to Public]
10 June AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat with PR Smith and friends re cutting edge marketing [Open to Public]
15 Jun SOSTAC® Marketing Planning for Pharmaceutical and Healthcare with White Marble
29 June AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat with PR Smith and friends re cutting edge marketing [Open to Public]
01 July AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat with PR Smith and friends re cutting edge marketing [Open to Public]
08 July AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat with PR Smith and friends re cutting edge marketing [Open to Public]
15 July AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat with PR Smith and friends re cutting edge marketing [Open to Public]
22 July AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat with PR Smith and friends re cutting edge marketing [Open to Public]
28 July Release of the 6th ed Digital Marketing Excellence – Planning Optimizing and Integrating Online Marketing, Routledge
29 July AI, Innovation & Ethics in Marketing + SOSTAC® Q&A – a 30 minute chat with PR Smith and friends re cutting edge marketing [Open to Public]
17-18 Aug SOSTAC® Digital Marketing Masterclass, Springbok Consulting, Lusaka, Zambia [Open to Public]
07-08 Sep SOSTAC® Masterclass in Digital Marketing, Springbok Consulting, Zambia [Open to Public]
01 Sep Caligulites Reunion, Waterford, Ireland
01 Oct Lansdowne FC 150 Year anniversary, Dublin
25-26 Oct SOSTAC® Masterclass in Digital Marketing, Dodoma, Tanzania – Springbok Consulting [Open to Public]
10 Dec Launch Digital Marketing Excellence, the 6th edition
31 Dec Top Ten Sportsmanship Moments 2022, BBC Radio London
QUY TRÌNH SOSTAC ĐỂ LÊN KẾ HOẠCH ONLINE MARKETING TỔNG THẾNguồn: Online Marketing Để lên một bản kế hoạch Online Marketing không phải là chuyện đơn giản một sớm một chiều có thể làm ngay và đạt hiệu quả. Ngày hôm nay onlinemarketing.inet.vn sẽ chia sẻ với các bạn một số công cụ hỗ trợ các bạn có thể tự mình lên một bản kế hoạch Online Marketing hoàn hảo. Sử dụng quy trình SOSTAC® để lên kế hoạch Online Marketing tổng thế:Quy trình SOSTAC® được phát triển bởi Paul Smith bao gồm 6 bước cơ bản:
Phần khó nhằn mà các bạn thường gặp có lẽ nằm ở phần Strategy và Tactics. Đừng quá lo lắng, hãy tham khảo tiếp RACE Framework được SmartInsights phát triển trên quy trình SOSTAC® với những nội dung cơ bản sau:
Nếu bạn thấy RACE Framework phức tạp, bạn có thể dùng mô hình AISAS do Dentsu đề xuất. Từ những hành vi người dùng Internet cơ bản như Attention, Interest, Search, Action, Share bạn có thể đưa ra Strategy và Tactics phù hợp với mục tiêu của bạn Lưu ý với các bạn là để lên được một kế hoạch Online Marketing hoàn hảo, ngoài việc sử dụng quy trình thì bạn cần phải nắm vững hầu như tất cả các công cụ cơ bản của Online Marketing. Việc nắm vững công cụ sẽ giúp các bạn có được sư linh động khi áp dụng các quy trình trên vào thực tế Doanh nghiệp của bạn. Chúc các bạn có thể tự lên được một bản kế hoạch Online Marketing thật hoàn hảo. |