Which search terms uses such as and/or and not to expand or restrict search documents?
Important Responsive search ads let you create an ad that adapts to show more relevant messages to your customers. Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads automatically tests different combinations and learns which combinations perform best. By adapting your ad’s content to more closely match potential customers’ search terms, responsive search ads may improve your campaign’s performance. Tips
For subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select "Subtitles/CC" and choose your language.BenefitsResponsive search ads help you:
How it worksThe more headlines and descriptions you enter, the more opportunities Google Ads has to serve ads that more closely match your potential customers’ search queries, which can improve your ad performance. After you enter headlines and descriptions, Google Ads assembles the text into multiple ad combinations in a way that avoids redundancy. Unlike expanded text ads, you can provide up to 15 headlines and 4 descriptions for a single responsive search ad. Next, in any given ad, a maximum of 3 headlines and 2 descriptions will be selected to show in different combinations and orders. Part of your ad text may automatically appear in bold when it matches or closely matches a user's search query. Over time, Google Ads will test the most promising ad combinations, and learn which combinations are the most relevant for different queries.
Optimize your campaign as you create itAs you create your campaign, you may receive notifications based on your setting selections. These notifications may alert you of issues that can result in decreased performance or that may be significant enough to prevent you from publishing your campaign. The campaign construction navigation menu that appears as you construct your campaign provides a holistic view of your construction progress and will call attention to notifications that you may want to address. Move between steps in the navigation menu to easily review and resolve potential issues with your targeting, bidding, budget, or other campaign settings. Learn more about features that help you create a successful campaign InstructionsCreate a responsive search ad
Tips for entering your headlines
Edit a responsive search ad
Pin headlines and descriptions to specific positionsBy default, when you create a responsive search ad, headlines and descriptions can appear in any order. You can control where individual headlines and descriptions appear in your ad by pinning headlines and descriptions to specific positions. For example, if you need to show a disclaimer in every ad, you can write the disclaimer as a responsive search ad description, and pin it to Description position 1. This ensures that all ads shown to customers will include the disclaimer in the first part of the description.
Tips
Report on the performance of your responsive search adsOn the "Ads & assets" page you can find the same performance metrics for each responsive search ad that are listed for your other text ads. The statistics table shows the totals for all of the ad combinations that were created using the headlines and descriptions you entered for each responsive search ad.
You can also view the reporting for individual assets and the combination of assets. Related links
Was this helpful? How can we improve it? What is a Boolean search term?Boolean Operators are simple words (AND, OR, NOT or AND NOT) used as conjunctions to combine or exclude keywords in a search, resulting in more focused and productive results.
What are the 3 Boolean search terms?There are three basic Boolean search commands: AND, OR and NOT.
Which of the following uses the operators and or and not to get more exact search results?Boolean operators
Based on his system of logic, a Boolean search combines keywords with three “operators” – AND, OR and NOT – to refine and organize searches.
Which search term broadens the search so either term can be present in the results?Use OR to broaden your search. Using OR between search terms broadens your results as any or all of your search terms can be present. It is extremely useful for finding synonyms or related concepts. Using OR enables you to carry out a number of similar searches in one go, saving you time.
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