2023 Land Cruiser 70th anniversary price
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Toyota City, Japan, August 2, 2021―Toyota Motor Corporation (Toyota) announced that it has launched its new Land Cruiser today, August 2. Supporting lives, livelihoods, and more fulfilling lifestyles all over the worldLaunched in August 1951, the Land Cruiser was originally known as the "Toyota BJ," a four-wheel-drive vehicle equipped with a powerful engine. In the 70 years since, it has sought to deliver safety and security to diverse customers and other people involved with the vehicle. All over the world, the Land Cruiser has supported lives, livelihoods, and more fulfilling lifestyles, and promised to take people anywhere and everywhere, and come back alive and safe. Now, the Land Cruiser's essence of "reliability, durability, and off-road performance" has further evolved, based on the actual usage situations of its global customers. A cumulative total of approximately 10.6 million units―and more than 300,000 units*1 a year―are being cherished by customers in 170 countries and regions all over the world.
Completely redesigned: Inheritance and evolution, easy to drive and difficult to tireThe new Land Cruiser 300 Series is a complete redesign of the outgoing 200 Series, which launched in 2007. Its development objectives are outlined below
With these objectives in mind, Toyota retained the same frame structure, and allied it with the new GA-F platform, which is based on the TNGA philosophy. The vehicle's identity has also been reshaped by merging cutting-edge technologies with technologies accumulated over many years. The new Land Cruiser's twin development themes of "inheritance and evolution" and "easy to drive and difficult to tire" are reflected in every aspect of the vehicle. An overview is provided below. Vehicle OutlineThe GA-F Platforma refined ride and improved environmental performance
The new Land Cruiser adopts an updated version of the traditional ladder frame. By utilizing the latest welding technologies, the high-rigidity (20% more rigid than the 200 Series) lightweight frame boasts improved collision safety performance, quietness, and ride quality. The body combines an increased number of high-tensile steel plates with an aluminum bonnet, roof, and door panels; the power train has been moved 70 mm rearward and 28 mm downward. These improvements have led to a significant reduction in body weight of approximately 200 kg, a lower center of gravity, and superior front-rear weight distribution. Together with an enhanced driving position, the new Land Cruiser delivers a ride more in tune with its driver's intentions. The reduction in body weight contributes to improving Land Cruiser's environmental performance.
In line with its updated platform, the new Land Cruiser features a newly developed high-mount double-wishbone front and trailing-link rigid-axle rear suspension system. The position of the rear shock absorbers has been optimized for improved ride comfort and steering stability. Modifying the location of the suspension arms has resulted in a stable body posture even when braking, while also improving wheel articulation―the ability of its tires to stay on the ground. These have led to superior off-road performance. The vehicle uses a new Linear Solenoid Adaptive Variable Suspension (AVS) system, which controls shock absorbers' damping force independently for each wheel in response to road conditions and driver operation, for improved steering stability and ride comfort. (Equipped as standard on the ZX and GR Sport grades)
Hydraulic power steering with steering actuatorThe new Land Cruiser combines a hydraulic power steering system capable of withstanding use in harsh environments with an electric steering actuator. This not only enables the addition of steering support functions such as Lane Tracing Assist, but also delivers outstanding maneuverability at low speeds, reduced kickback while driving off-road, and a crisper steering feel. (Equipped as standard on the ZX, GR Sport, and VX grades) Electronic Control BrakeThe new Land Cruiser is fitted with an electronic control brake system that detects brake pedal input to generate optimal braking force via its hydraulic brakes and achieve more linear braking. (Equipped as standard on the ZX, GR Sport, and VX grades)
Rear Torsen® LSDThe new Land Cruiser is equipped with Torsen® Limited Slip Differential (LSD)*2 to guarantee outstanding rear wheel traction. When turning and accelerating, the system optimally distributes drive torque according to the load experienced by the rear-left and rear-right wheels, so providing superb levels of control. When driving straight, the system responds quickly to changes in road conditions for improved stability. (Equipped as standard on the ZX grade)
Support for off-road driving
A new power traindelivering the power and the environmental performance appropriate to the new Land Cruiser
The new Land Cruiser is available with a newly developed 3.5-liter V6 twin-turbo gasoline engine, with a maximum output of 305 kW (415 PS) and a maximum torque of 650 Nm. It combines the TNGA philosophy with the traditional reliability of the Land Cruiser. The direct-injection 4-stroke gasoline engine superior version with turbo (D-4ST) has a multi-hole direct injector, a longer stroke, and optimized valve angle positioning for high-speed combustion, and the high-efficiency twin-turbo delivers powerful torque at low speeds and outstanding supercharger response.
The 3.3-liter V6 twin-turbo diesel engine features various optimizations, such as to its piston combustion chambers, intake ports, and injectors. It combines a maximum output of 227 kW (309 PS) and a maximum torque of 700 Nm with outstanding fuel efficiency. From a driving perspective, the supercharger performance of the newly adopted variable-nozzle two-way twin-turbo promises thrilling acceleration in all manner of scenarios. The superb responsiveness of the single-turbo offers powerful acceleration at low speeds; at high speeds, the large intake volume of the twin-turbo contributes to smooth acceleration.
Lock-up is engaged at almost all speed ranges other than when starting to provide direct shift feel, while the use of 10-speed automatic transmission results in both smaller gear steps and wider gear ratios. Consequently, the transmission offers a comfortable and rhythmical ride, better fuel efficiency at high speeds, and improved starting acceleration and off-road performance. The Direct Shift-10AT also delivers drive torque characteristics and gear change timings optimized for gasoline and diesel engines respectively. For gasoline engines, the transmission provides a pleasing sense of acceleration that draws out relaxed torque characteristics even at high engine speeds; for diesel engines, it promises exciting torque even at low engine speeds. In this way, the Direct Shift-10AT guarantees instinctive and powerful acceleration for both gasoline and diesel engines. Mobility and off-road performance-focused package, and a functionality-focused exterior and interior
The new Land Cruiser retains the same total length*3 and wheelbase length, and the same approach angle*3, departure angle, and ramp breakover angle as the previous generation, and so inherits the 200 Series' ease of handling and off-road performance. As far as the cabin is concerned, the front seats have been shifted rearward, and the structure and positioning of the second and third rows has been revised. This has led to improved interior comfort, expanded luggage space capacity, and superior collision safety performance. In particular, the third row of seats can be retracted into the floor to make luggage loading and unloading easier; stowing and unstowing of the seats is motorized. (Motorized seat stowing and unstowing is equipped as standard on the ZX gasoline, GR Sport gasoline, and VX grades)
The design of the new 300 Series focuses on delivering off-road performance: it follows in the footsteps of previous generations of station wagon-type Land Cruisers by locating the cabin rearward on the body; both the radiator grille and the headlights are positioned high-up; and the lower parts of both front and rear bumpers are shaped to avoid obstacles. In addition, the incorporation of a large depression in the engine hood realizes improved collision safety performance and frontward visibility. A new exterior color, Precious White Pearl is also available. (Available as a manufacturer's option on the ZX and GR Sport grades)
An instrument panel design and switch locations optimized for off-road functionalityThe interior of the new Land Cruiser is designed to provide a comfortable driving environment and promote smooth driving operations even in harsh off-road environments. Details are outlined below
An interior that balances convenience and comfort
Safety and security functions befitting the latest-generation Land Cruiser
A fingerprint sensor is located in the center of the start switch. To start the engine, a driver must carry the Smart Key, press on the brake pedal, and touch the fingerprint sensor in the center of the start switch. If the fingerprint matches one of the fingerprints registered to the vehicle, the engine starts; if it does not match, the engine does not start. (Equipped to the ZX, GR Sport, VX, and AX grades as standard; available as a manufacturer's option on the GX grade)
Overview of GR Sport modelRefined and developed at the Dakar Rally, the world's toughest race―Improvements requested by participating drivers fed back directly into vehicle developmentThe Land Cruiser first participated in the Dakar Rally―known as the world's toughest race―in 1995, and has continued to take part in the production car category in the more than 25 years since then. For the new 300 Series Land Cruiser―and for the GR Sport model in particular―feedback from drivers participating in the rally was used for vehicle development; the goal was to implement improvements and create a vehicle that was secure, easy to drive, yet difficult to tire in even the harshest driving conditions, and thereby make "ever-better cars" through motorsports. From the 2023 edition onward, Team Land Cruiser TOYOTA AUTO BODY is planning to participate in the Dakar Rally with an entry based on the 300 Series GR Sport. By participating in the rally, the development team hopes to further evolve and improve the superb potential of the vehicle, and reflect these improvements in future production cars. Examples of improvements requested by drivers participating in the Dakar Rally
E-KDSS is a suspension control system that contributes to both increased driving stability in urban environments and superior off-road performance. It automatically and electronically controls each front and rear stabilizer independently, reacting to road conditions and the individual conditions of each of the four wheels to provide more precise stabilization adjustments. Alongside the implementation of E-KDSS, the new Land Cruiser features optimized spring constants and AVS for outstanding steering stability. It is also equipped with a significantly lengthened suspension stroke and the longest wheel articulation of any generation in the series.
(1) Special radiator grille (2) Special front bumper (3) Special rear bumper (4) Exclusive wheel arch molding (Black) (5) Rear Toyota emblem (Acrylic + Black) (6) Special rear mudguards (7) 18-inch aluminum wheels (Mud Grey color) (8) Special emblem (front / side / rear) (9) Special lower back door decals (10) Special rocker moldings (Black) (11) Special vehicle name emblem (Black color) (12) Outdoor side door handles (Black) (13) Door mirrors (Black)
(1) Special genuine leather-wrap steering wheel (machined carbon-weave pattern with GR emblem) (2) Special start-up screen (when equipped with T-Connect Navigation System) (3) Special front seats (with GR emblems) (4) Interior decoration (machined carbon-weave panels) (5) Interior color: GR-exclusive Black; GR-exclusive Black and Dark Red (6) Smart Key (with GR emblems) Sales OutlineUnveiling event at dealersAugust 21-22, 2021Production PlantFrame productionHonsha Plant, Toyota Motor CorporationAssemblyYoshiwara Plant, Toyota Auto Body Co., Ltd.Manufacturer's Suggested Retail PricesGasoline specifications
Diesel specifications
◎: Models as shown in photo (excluding options)
Report Land Cruiser 70th Anniversary Online EventFor 70 years since its launch, the Land Cruiser has been cherished by customers all over the world, and these customers have also helped nurture the model in harsh environments. In order to show its gratitude, Toyota hosted an online event entitled "70th LAND CRUISER DAY ," on August 1, 2021―exactly 70 years after its launch.
Videos of the event can be seen on the Official Land Cruiser YouTube channel at the web address given below.
Link to the "Land Cruiser" webpage (Japanese only)
Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations' Sustainable Development Goals to help realize an ever-better world, where everyone is free to move. SDGs Initiativeshttps://global.toyota/en/sustainability/sdgs/SDGs goals that this project makes particular contribution toHow much is the 70th anniversary Land Cruiser?The LandCruiser 70th Anniversary special-edition variants are priced from $78,500 (wagon). $80,050 (for the single-cab cab chassis), and $82,600 (double cab).
Can you buy a Land Cruiser 70 series?Unfortunately, you will not find a new Toyota Land Cruiser 70 Series for sale in the United States. Because this vehicle is nearing 40 years old, it does not meet regulations in the States. Plus, it's unlikely that this old-school SUV would be that popular.
How much does the 2022 Land Cruiser cost?Used pricing data reveals that the median price of the 2022 Toyota Land Cruiser ZX hit 17.05 million yen ($129,000) in late July. That is more than double the suggested retail price of a new Land Cruiser in Japan, Nikkei Asia reports.
Is there a 2023 Land Cruiser?Toyota is trying to keep the Land Cruiser on the competitive side of the big SUV segment. As a result, they have introduced a new special edition version, dubbed the Land Cruiser Matte Black.
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