Describe advantages and disadvantages of intermediary transactions from view of the principals
What Is the Principal-Agent Problem?The principal-agent problem is a conflict in priorities between a person or group and the representative authorized to act on their behalf. An agent may act in a way that is contrary to the best interests of the principal. Show
The principal-agent problem is as varied as the possible roles of principal and agent. It can occur in any situation in which the ownership of an asset, or a principal, delegates direct control over that asset to another party, or agent. Key Takeaways
What are Principal-Agent Problems?Understanding the Principal-Agent ProblemThe principal-agent problem has become a standard factor in political science and economics. The theory was developed in the 1970s by Michael Jensen of Harvard Business School and William Meckling of the University of Rochester. In a paper published in 1976, they outlined a theory of an ownership structure designed to avoid what they defined as agency cost and its cause, which they identified as the separation of ownership and control. This separation of control occurs when a principal hires an agent. The principal delegates a degree of control and the right to make decisions to the agent. But the principal retains ownership of the assets and the liability for any losses. For example, a company's stock investors, as part-owners, are principals who rely on the company's chief executive officer (CEO) as their agent to carry out a strategy in their best interests. That is, they want the stock to increase in price or pay a dividend, or both. If the CEO opts instead to plow all the profits into expansion or pay big bonuses to managers, the principals may feel they have been let down by their agent. There are a number of remedies for the principal-agent problem, and many of them involve clarifying expectations and monitoring results. The principal is generally the only party who can or will correct the problem. Agency CostsLogically, the principal cannot constantly monitor the agent’s actions. The risk that the agent will shirk a responsibility, make a poor decision, or otherwise act in a way that is contrary to the principal’s best interest can be defined as agency costs. Additional agency costs can be incurred while dealing with problems that arise from an agent's actions. Agency costs are viewed as a part of transaction costs. Agency costs may also include the expenses of setting up financial or other incentives to encourage the agent to act in a particular way. Principals are willing to bear these additional costs as long as the expected increase in the return on the investment from hiring the agent is greater than the cost of hiring the agent, including the agency costs. Solutions to the Principal-Agent ProblemThere are ways to resolve the principal-agent problem. The onus is on the principal to create incentives for the agent to act as the principal wants. Consider the first example, the relationship between shareholders and a CEO. The shareholders can take action before and after hiring a manager to overcome some risk. First, they can write the manager's contract in a way that aligns the incentives of the manager with the incentives of the shareholders. The principals can require the agent to regularly report results to them. They can hire outside monitors or auditors to track information. In the worst case, they can replace the manager. Contract ClausesIn recent years, the trend has been towards employment contracts that connect compensation as closely as possible with performance measurements. For managers of businesses, incentives include performance-based awards of stock or stock options, profit-sharing plans, or directly linking management pay to stock price. At its root, it's the same principle as tipping for good service. Theoretically, tipping aligns the interests of the customer, or the principal, and the agent, or the waiter. Their priorities are now aligned and are focused on good service. Examples of the Principal-Agent ProblemThe principal-agent problem can crop up in many day-to-day situations beyond the financial world. A client who hires a lawyer may worry that the lawyer will wrack up more billable hours than are necessary. A homeowner may disapprove of the City Council's use of taxpayer funds. A home buyer may suspect that a realtor is more interested in a commission than in the buyer's concerns. In all of these cases, the principal has little choice in the matter. An agent is necessary to get the job done. What are the advantages and disadvantages of using intermediaries?The Advantages & Disadvantages of Intermediary Distribution. Provide Logistic Support. ... . Provide Transactional Functions. ... . Burden Sharing, Cost and Time Saving. ... . Adversely Affect Revenue and Communication Control. ... . Products are Sidelined.. What are the advantages of intermediaries?Intermediaries often provide valuable benefits: They make it easier for buyers to find what they need, they help set standards, and they enable comparison shopping—efficiency improvements that keep markets working smoothly.
What are the disadvantages of using market intermediaries?Higher Expenses or Lower Revenues. The intermediary buys the merchandise from you and resells it at a higher price to the customer. You receive less revenue than if you had sold the product directly to the customer. Another alternative is paying the intermediary a commission, which results in higher selling expenses.
What are the benefits of intermediaries in distribution?Intermediaries allocate products by breaking down a homogeneous supply into smaller units for resale. Finally, they build up an assortment of products to give their customers a wider selection. A third benefit provided by intermediaries is that they help reduce the cost of distribution by making transactions routine.
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