What controllable variables are combined into a marketing mix to satisfy the target market?
|
Related Show
What are the controllable variables in marketing mix?product, price, promotion and place (distribution) - that the firm blends to produce the desired market response; also called the Four Ps.
What are the controllable marketing mix factors that marketing manager use to reach consumers and satisfy their need?The marketing mix in marketing strategy: Product, price, place and promotion. The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product.
Why are the 4Ps referred to as controllable variables?The “4Ps” are considered controllable marketing mix factors (i.e., they can change or be altered as needed). Habits, lifestyle, and diet are all considered to be controllable risk factors.
Why is marketing mix called controllable?Because these marketing mix variables may be influenced by managers they are also called controllable variables. These are the variables which management can manipulate and effort is wasted if any one aspect of the mix is emphasised in isolation.
|
